The ASCEND Copywriting Model Developed by Scot Smith • “A Structured Framework for Crafting Persuasive Sales Communications for Mortgage Brokers, Agency Founders & Independent Consultants • Automated Inbound Agency • Scottsdale

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<aside> <img src="/icons/cursor-click_red.svg" alt="/icons/cursor-click_red.svg" width="40px" /> The ASCEND model is a comprehensive copywriting framework developed in 2024 by Scot Smith, designed to guide elite marketers and sales professionals through creating effective and persuasive communications. Schedule your 1:1 consult with Scot today to learn more.

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The ASCEND Copywriting Model by Scot Smith: A Structured Framework for Crafting Persuasive Sales Communications

By understanding and applying each step of the ASCEND model, mortgage brokers, agency founders, and independent consultants can easily create more compelling messages that not only attract and engage but also convert audiences into customers.

Below is a detailed explanation of each component within the ASCEND model:

1. Attention

Purpose:

To capture the reader's or listener's immediate interest, making them want to engage further.

Why It Works:

Grabbing attention right from the start is crucial in a world flooded with information. An impactful headline or an intriguing opening statement can make the difference between engaging a potential customer and losing them to competitors.

2. Situation

Purpose:

To establish the context by addressing the reader's current state or challenges they are facing.