Objective: To equip our ‘Facebook Rainmaker’ agency clients with actionable Facebook marketing strategies tailored for VA Mortgage Brokers and Loan Officers, providing a foundation to inspire their next highly-successful PPC campaign.

<aside> <img src="/icons/rocket_red.svg" alt="/icons/rocket_red.svg" width="40px" /> Struggling with VA, Reverse, New Mover, or Residential Refi Lead Generation Campaigns? Uncover the Facebook Ad Secrets to Fill Your Clients' Deal Pipelines Virtually Overnight. Schedule your call now.

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1. Unlock the Secrets: How Mortgage Brokers Are Using Facebook to Triple Their Leads

Facebook offers powerful tools for mortgage brokers to boost their lead generation.

By leveraging targeted ads, engaging content, and advanced analytics, brokers can significantly increase their leads.

Use Custom Audiences to Target Veterans and Active-Duty Military Personnel Specifically

Action Steps:

Create Custom Audiences:

Utilize your existing client list to create Custom Audiences on Facebook.

This helps you reach people who have already shown interest in your services.

Use Lookalike Audiences:

Expand your reach by creating Lookalike Audiences based on your Custom Audiences.

This targets new potential clients who share similar characteristics with your existing clients.

Implement Retargeting Campaigns:

Set up retargeting campaigns to engage with website visitors and users who have interacted with your content but haven’t converted

This keeps your services top of mind and encourages them to take the next step.

2. Discover the Hidden Facebook Features That Top Mortgage Brokers Swear By

Facebook provides several lesser-known features that can enhance your marketing efforts.

Features like Facebook Pixel, Messenger Bots, and Audience Insights are game-changers for VA mortgage brokers.